07 ECCO PLUS
Digital Customization Experience
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The ECCO PLUS app is a digital platform that lets users discover their optimal fit in ECCO styles. It offers consumers the opportunity to get to know their feet and fit better by using the mobile foot scanner that is embedded. This feature creates an entry point for a data-focused platform that allows consumers to customize their ECCO footwear using their foot scanning data. The goal is to create a personalized experience from footwear to content.
SCOPE
Enhancing consumer experience in e-commerce through digital transformation; offering consumers the latest retail technology while enabling ECCO to learn more about them, bringing them closer to the brand. Mobile foot scanning will boost brand experience and enhance wearing comfort by allowing consumers to find their exact fit.
QUANTIFIED BY YOU, FOR YOU
From news updates, collection drops and event listings, can all be discovered in the app. The content is based on personal interests to channel the right information to enhance need fulfillment and overall satisfaction.
Get new the latest news delivered straight to mobile phone
Access overview of unique data from foot scan
Create product selection based on fit and style preference
Gain access to special offers and newest releases
Order and buy in just a few taps
Re-order customized products easily from captured data