As an experienced leader, technologically savvy, and adept at navigating the dynamic landscape of fashion, design, and sustainable practices, while aligning with the company's broader objectives, I have been tasked in January 2014 to create and manage a lab that could serve any innovation need for the ECCO group, their footwear, accessories, and leather businesses.

Since its inception, the lab worked as an independent unit with various skillsets, from digital experiences to industrial design for product or environment design.

The mission of the lab, has always been to prototype fully functional pitches; From innovative digital systems to advanced products or retail concepts, under a broad horizon of transformation, to be adopted and implemented at a larger scale into feasible, measurable, progressive solutions to enhance brand perception and foster internal and external innovation